Lately, advertising specialties have come to be used as a strong advertising medium. Among them, custom printed advertising specialties has come to be the main stay for a lot of advertising needs. Any promotional item can be customized with your logo, tag line and message.
It is a good idea to opt for custom printed advertising specialties because of a variety of reasons. The brand recall of such an idea is unique and long lasting. For instance, if you give a pen with a custom printed logo and message as a gift or promotional item to your customer, he or she will use the pen for a long time. Every time he/she uses the pen, he/she will be reminded of your product/brand and thus the brand recall is increased. Secondly, an advertising specialty, which is based on the type of product or brand that you are trying to project, will not only increase brand recall, but also strengthen the brand idea in the consumers mind. For example, if the product to be advertised is a health drink, giving a coffee mug with your message and logo on it would mean that whenever the customer uses the mug, there is an instant brand recall. In this case, since the cup and drinking go together, there is a strengthening of the brand idea of a health drink as well.
Of course, custom printed advertising specialty comes at a price. It is not cheap to get a good quality mug made, or get your logo embossed on a good quality pen. Common logic tells us that this process is expensive. However, it will be foolish not to do a cost-per-penny analysis of such advertising.
One example
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Advertising is calculated based on the number of times that the logo is seen and the brand recall that is created. Giving a half page ad in a newspaper is an expensive affair. The number of eyeballs that it reaches is larger, but the ad will be seen only once by the person. To increase the recall value, you will also have to increase the total cost, since you have to continue advertising to get the desired effect. However, if you choose specialty advertising on any merchandise, you will be effectively reminding the user of your product/brand, every time he uses the merchandise. The more he uses it, the more he remembers the brand or the idea. What's more, every other person who chances upon the merchandise will also read about your product or band.
In the final analysis, it pays to go in for custom printed advertising specialty. However, it must be recalled that one must go in for good quality products. This would entail extra cost, but it will save you from any possible embarrassment or negative advertisement that can happen because of the poor quality of the merchandise used for specialty advertising is not good.
Besides, going in for wholesale printing means that quantity will ensure a good quality for the product at an economical rate.
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